Great article by LUKEW.COM on web design: Placing elements at the top of the screen does not guarantee they are visible because people often scroll right away. So just because something is “above the fold” does not mean it gets noticed.

This is something important to remember when designing a blog. 
And just think about it the next time you go to a website.. Chances are you figure the ads are at the top and you quickly scroll right through . Here on Coal Speaker you miss my cartoon mug.. Other than that, content is king. People want content and what is real.. 

And what is real is so often ignored by web designers just lagging behind the times of modernism. 

Which means.. above the fold doesn’t exist.

Great article by LUKEW.COM on web design: Placing elements at the top of the screen does not guarantee they are visible because people often scroll right away. So just because something is “above the fold” does not mean it gets noticed.